City of Oshawa and Tribute Communities extend naming rights partnership

Tribute Communities has signed on the dotted line for another five years as the naming rights holder for the Tribute Communities Centre in Oshawa, extending their existing deal until 2031.

The sponsorship extension now coincides with Oshawa Generals owner Rocco Tullio’s lease with the city.

The hockey club is the biggest tenant at the downtown arena, which opened in 2006.

“The City of Oshawa is proud to extend our partnership with Tribute Communities through to the next decade,” said Oshawa Mayor Dan Carter. “We are excited to continue to see Tribute Communities Centre welcome world-class performers and athletes to our great city.”

The Tribute Communities Centre is Durham Region’s premier sports and entertainment facility and has hosted hundreds of major concerts and special events, such as Elton John, Cirque du Soleil, Eric Church, Jason Aldean, Selena Gomez, National Grand Slam of Curling events, numerous IIHF and CHL events, and weightlifting and boxing during the 2015 Toronto Pan Am Games.

Pickering-based Tribute Communities is a builder/developer with more than 35 years’ experience and the recipient of numerous industry awards, including the Durham Home Builder of the Year and the J.D. Power and Associates Customer Satisfaction Award.

“We continue to be honoured about our partnership with the City of Oshawa and award-winning Tribute Communities Centre. We look forward to the upcoming events and Oshawa General Games,” said Tribute Communities CEO Steven Libfeld.

The existing deal is worth about $250,000 per year to the City. It is not known if the terms of the contract have changed.