Oshawa-made trucks, Cadillac sales help GM Canada lead the industry in first quarter

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Published May 3, 2023 at 9:06 am

Photo Tijana Martin, Canadian Press

It was a good Q1 for GM Canada as the Oshawa-based company boosted sales 28 per cent year-over-year and led the industry in Canada with a 16.7 per cent share of the market as well.

Full-size trucks and the Oshawa Assembly Plant are a big reason why the company increased its market share three percentage points from 2022, with sales up 11 per cent, reflecting the impact of increased production capacity in Oshawa.

“It’s a great start to the year with strong customer demand across our entire vehicle portfolio and improved inventory levels,” said Sandor Piszar, GM Canada’s vice president, sales, service and marketing. “We plan to continue this momentum and win new customers in 2023 with our new Ultium electric vehicles, updated heavy-duty trucks, and the addition of the affordable and stylish 2024 Chevrolet Trax arriving in Canadian showrooms this Spring.”

Other factors in GM’s increased presence this quarter include:

  • Chevrolet sold a total of 2,982 all-electric Bolt EV and Bolt EUVs
  • Cadillac CT4 sales rose 79 per cent
  • Many of GM’s utilities saw significant gains, including Chevrolet Trailblazer up 95 per cent, Buick Encore GX up 165 per cent, and the GMC Terrain up 16 per cent

In other GM news, Steve Carlisle, who has served as executive vice president and president, North America since 2020 and was president and managing director of GM Canada from 2014 to 2018, has retired.

Carlisle worked for General Motors for 41 years. He will be replaced by Rory Harvey, effective June 1.

Steve Carlisle

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