Oshawa Power re-brands with new (not secret) visual identity


Published March 6, 2023 at 4:50 pm

Photo graphic Colin Williamson

After 130 years in business and a quarter century with the same look, Oshawa Power has re-branded itself with a striking new visual identity.

At the heart of the re-branding effort is modernization as Oshawa Power and its affiliates EnerFORGE and Durham Broadband also earned new identities to help communicate more clearly and transparently, while representing a “one team” approach.

“This new brand and positioning perfectly illustrates our commitment to growth and modernization, to support an evolving municipality and marketplace,” said Oshawa Power Interim President and CEO Denise Carpenter.

Oshawa Power has also joined the ‘modern world’ of social media by signing up for Instagram (@OshawaPower) to “more effectively share news, updates, and information about ongoing projects.”

As a video accompanying the brand release noted, Oshawa Power “helped build Oshawa’s past” and the new look, which retains the familiarity of the old brand while introducing modern design elements, will help the utility company “build Oshawa’s future.”

The new branding will be introduced into the field throughout the year using a phased approach, with the new logo presented on social media channels immediately.

As part of the phased approach, changes will occur at various periods over the next calendar year including changes to the bill presentation, documents and letters from Oshawa Power and updated branding on company vehicles.

Oshawa Power will still be contacted by phone at (905) 723-4623. And outage reporting will remain available by phone, via text at (289) 247-7063, and via online chat on the Outage Centre page.

To learn more about the rebrand and view the launch video, visit: https://www.oshawapower.ca/rebrand/

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