Zellers to add new pop-up stores in Pickering and Oshawa malls August 11
Published July 20, 2023 at 2:26 pm
The re-born Zellers brand is opening 21 stores across Canada next month, including pop-up locations at Pickering Town Centre and Oshawa Centre.
The Zellers pop-ups, spanning five provinces (eight are in Ontario), will happen August 11, with the new stores in Durham ranging from 1,000 sq. ft to 2,800 sq. ft.
The pop-ups will serve as strategic test markets to determine future Zellers store locations, including those within parent company Hudson Bay outlets and stand alone locations.
“Pop-ups are a key ingredient in our expansion strategy, allowing us to explore and test in new markets, gather valuable customer insights, and fine-tune our offering before establishing larger format store locations,” said Hudson Bay President Sophia Hwang-Judiesch, who said their customers “are very much part of our growth process.”
Showcasing a curated assortment of Zellers merchandise, the pop-ups deliver a bite-sized taste of Zellers. Moreover, the pop-up model provides an opportunity for Canadians to tell the company where they would like to see the next Zellers store open.
Other pop-ups opening August 11 in Ontario include:
- Burlington Mapleview Centre
- Windsor Devonshire Mall
- Kitchener Fairview Park
- Barrie Georgian Mall
- Place D’Orléans
- Newmarket Upper Canada Mall